Falken Tire, a leader in high performance tire technology for both cars and trucks, which has recently become the Official Truck Tire of AMA Monster Energy Supercross, will further increase its marketing efforts by receivingendorsement from the highly competitive frontrunner, Ryan Villopoto, in 2011. Villopoto has already demonstrated his dominance on the track, having earned three AMA Motocross (MX) Lites titles and the 2007 Supercross (SX) Lites West championship. He suffered a season-ending injury in April 2010 during Round 14 in St. Louis, and has spent the balance of the year recuperating from his accident. He will return to action in 2011, again riding for the Monster Energy Kawasaki team.