EDward Earle talks about his concept of Genesis Growth: True growth, what I call Genesis Growth, is based on the understanding that everything in the organization affects everything else in the organization. This Genesis Growth is generated when every component of the organization actually grows or increases its measure of worth.
You need to create growth in everything from the businesses strategy, business model, branding, marketing, advertising, sales, PR, HR, executive leadership, employee relations and culture, operations, production, customer relations, corporate intelligence, corporate conscience, and so much more…