Willard Scott the first Ronald McDonald wasnt invented until 1965. He had a cold drink cup for a nose and a serving tray as a hat. He was a pretty scary looking character for being a kids mascot. And it wasn't until 1972 when McDonald's introduced McDonaldland that the corporation knew that they had a good idea of how best to use Ronald for marketing. And they still weren't sure what to do with the character or whether or not he could sell hamburgers.
