During a Crisis, the Navy Tweets
L2 - The George Washington University School of Business
Module 3: Best PracticesSocial Media in Crisis Communications with Captain David Werner, Assistant Chief of Information for Communication Integration & Strategy at the US Navy Office of Information.Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
