Swiss Watches Lack Innovative Design
swissnex San Francisco - swissnex San Francisco
swissnex San Francisco plays host to the Design Preis Schweiz (Swiss Design Award) exhibit on its premiere stop in North America.Join us for the opening of an exceptional event showcasing the best of Swiss design and for a high-caliber talk, moderated by IDEO co-founder Bill Moggridge and featuring prominent figures of design both Swiss and global.Held every two years, Design Preis Schweiz is a product of the Design Center Langenthal. It is a prestigious happening in the Swiss design industry, encouraging innovation, serving as a stimulator for market-oriented design ventures, and presenting design as a factor of market success.Innovation-fueled design and design-fueled innovation are emphasized through 5 award categories: Market, Newcomer, Research, Swiss Textile Design and Swiss Product Design.As shown in San Francisco, the exhibit features groundbreaking works by Ronan and Erwan Bouroullec, Nose Design, COMA Amsterdam/New York, Beth Kottonau, Martin Woodtli, and many more. It focuses on industrial design, with potent asides in fashion textile and graphic design, and shows a keen bent on supporting innovation and sound direct-to-market approaches - swissnex San Francisco
