With this campaign, launched globally in 2004 (Europe, United States and Asia), the group intended to bolster the visibility of the AREVA brand, promote and explain its expertise, reveal the cohesion of its different work in energy.
AREVA created a TV ad "Energy Experts", which was designed as an educational tool that illustrates and summarizes each stage of the group's industrial cycle.
Looking back at the success of this ad, the campaign was re-run regularly in both France and elsewhere (United States, India) until 2009.
Euro RSCG C&O - Addict - H5
