The Caldwell family go back three generations in the car business, start with Jay's grandfather who ran a service department. Jay spent a great deal of time in the service department with his grandfather and father Jack Caldwell growing up learning what was most important in the car business, the customer. Jay has never forgotten this and has carried this important teaching right up till today at Caldwell Toyota Scion in Conway Arkansas. To contact us call 501-327-3900 or log on at www.caldwellcares.com.