WASHINGTON (October 26, 2010) –Sweets are at the heart of Halloween fun, but it’s easy for parents to make the holiday a little more nutritious without being booed by the kids. This Halloween, the National Milk Mustache "got milk?”® Campaign, in partnership with the American Academy of Pediatrics, is encouraging parents and kids alike to “treat their bones.” Experts agree that lowfat chocolate milk is nutrient-rich and packed with bone-building nutrients that won’t haunt anyone’s health – it’s a nutritious beverage in disguise and the “Official Drink of Halloween.” “We know that kids need calcium and vitamin D early in life to help reach their peak bone density, and unfortunately most kids are still falling short on these important bone-building nutrients,” said Dr. Gwenn Schurgin O’Keeffe, pediatrician, American Academy of Pediatrics spokesperson and child health expert. “During Halloween when the house is bursting with sweets, lowfat chocolate milk is a nutritious treat parents can feel good about - it contains the same essential nutrients found in white milk with a taste kids love. Distributed by Tubemogul.
