http://www.LifestyleBook.com/live-to-serve Learning to serve others is difficult for most of us, perhaps especially men. We are often taught to be independent, to go out and get what we want for ourselves. But serving others seems to be a law of nature that confers huge benefits on the person doing the serving! Consider our modern free enterprise system. The individuals and companies that serve the most people with goods and services which have the best mix of affordability, quality and delivery are the most successful. You can apply this principle to any free-enterprise organization on earth. What do these successful companies have in common? • Amazon • Google • Fed Ex • Apple • Wal Mart They are among the best at providing affordability and quality and delivering it to their customers.