Workers who normally spend their days assembling iPhones and other high-tech gadgets packed a stadium at their massive campus on Wednesday, waving pompoms and shouting slogans at a rally to raise morale following a string of suicides at the company's heavily regimented factories.
The outreach to workers shows how the normally secretive Foxconn Technology Group has been shaken by the suicides and the bad press they have attracted.
"For a long period of time I think we were kind of blinded by our success," said Louis Woo, special assistant to Terry Gou, the founder of Foxconn's parent company.
The company has already raised wages, hired counselors and installed safety nets on buildings to catch would-be jumpers.
Other changes include job rotation so workers can try different tasks and grouping dorm assignments by home province so workers don't feel so isolated.
However, Woo acknowledged there will be challenges in preventing such tragedies in a work force of 920,000 spread across 16 factories in China, all of which are to have morale boosting rallies.
