So Lebron James is heading to the Miami Heat. The buildup of where he might go or whether he might leave Cleveland was a huge product launch designed to attract attention. Pure genius in my eyes. Just like Jeff Walker's Product Launch Formula...on a grand scale. To see the more episodes, go to: http://moviestarentrepreneur.com/mars-talks-lebron-going-to-heat-with-product-launch-formula-mse-episode-51/
