Monetization is the ubiquitous buzz word for online video content. The fellas bring this age old debate to the foreground while discussing what works for online advertising and the overall structure of very different business plans. Everyone agrees that current advertising agencies need to start taking full advantage of the online space whether that is through sponsorship or creating social environments.
There are sites available that split advertising sales and host videos for free for content developers. But these sites may not allow you to have control over what ads are involved with the site. The network models or the strategy of going directly to B2B companies both have their own advantages, but the fellas disagree on who is doing it right.
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