www.BikeWearWorld.com and www.uRide.tv were on location in Encinitas for the annual Encinitas Sports Festival 2010! Today, we featured the SD Century Ride that allows riders to pedal through America's Finest City. With participation at an all time high, the course at an all time cool, and the volunteers/ race director with an all time professional game face, this ride ranks up on our list of got-to-do.
