One of the primary topics at recent industry events has been the barrier between big brands and social media. Ford Motor Company is one brand, however, that has not let that historic barrier stand in their way.
WebProNews spoke with Scott Monty, the Head of Social Media at Ford, who explained how the company first became involved with social media just a few years ago. Their efforts began as a hobby, but he helped them develop an approach to incorporate social into their overall business strategy.
Ford utilizes several types of social media and keeps their efforts relevant by looking at which forms the mainstream are adopting. In addition, they have a site called The Ford Story, in which they integrate articles, videos, live chats from executives, and more to allow visitors to see that Ford really is different.
One of the biggest challenges big brands face with social media is not having the support of senior leadership. Fortunately, Ford has that support and views social as a
