Well-known author Mark Joyner has two new books that offer very practical advice for businesses. Joyner, who is also the founder of ConstructZero, talked with WebProNews at BlogWorld and highlighted each of his new books.
The first is called Integration Marketing: How Small Businesses Become Big Businesses – and Big Businesses Become Empires. Joyner said he researched businesses throughout history and found that they all utilized forms of marketing that were both low cost and high return. In his book, he tells businesses how to find those areas of opportunity that will allow their business to take off.
Secondly, Joyner co-authored The Worst-Case Scenario Business Survival Guide with David Borgenicht. This book is a serious spin-off from the humorous book Borgenicht also co-authored entitled, The Worst Case Scenario Survival Handbook. Joyner and Borgenicht’s book offers advice for how businesses can approach unfortunate issues such as the recession, layoffs, loss of funding, a
