Advertisers and digital agencies have to be effective in how they approach search engine optimization. With so many tools for organic search, paid search, and landing page optimization, it is hard to know what to use.
As Matt Malden explains to WebProNews, Yield Software has taken a holistic approach to these areas. The company understands that advertisers cannot only focus on one area and neglect the others. As a result, Yield Software offers a cloud-based solution that includes organic search optimization, PPC optimization, and landing page optimization.
Malden also points out that Yield helps its users understand the importance of utilizing both paid and organic search. Often times, users do one and not the other. Malden said when users choose one area over another, it actually drives up their costs-per-acquisition.
In addition, sometimes users are so focused on getting the traffic to their site that they overlook conversions. However, they need to realize that all the area
