Laurenz Schaffer, BMW Group Designworks USA talks to MeetTheBoss about creating innovation culture.
BMW Group DesignworksUSA is, according to FastCompany, currently the most innovative company in design and one of the most innovative companies for 2010. It took California car culture, mashed it up with German precision and engineering, and let the result loose on everything from yachts to mobile telephones. And with innovations stock so high, Laurenz Schaffer, President BMW Group of DesignworksUSA, is the man with the Midas touch.
In this interview, you will find out:
* What makes BMW Group DesignworksUSAs innovation culture
* How to create innovation culture
* How to measure success in an innovation-centric business
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