It seems winning is not foremost in the minds of the Dancing On Ice finalists.
This Sunday will see either former Emmerdale actress Hayley Tamaddon, ex-The Bill star Gary Lucy or Hollyoaks actor Kieron Richardson skate to victory and be crowned Dancing On Ice champion 2010.
However all three say it is not the winning that counts but making it into the final two so they can perform their version of Torvill and Dean's infamous Balero routine.
Tamaddon is currently the bookies favourite to win having achieved full marks from the judges and a standing ovation from the crowd for her Slumdog Millionaire inspired dance a few weeks ago.
Dancing On Ice is now in it's fifth year with Kyran Bracken, Suzanne Shaw and Ray Quinn amongst previous winners.