At the Geneva Motor Show the new Volkswagen Sharan has been presented to the public for the first time. At the same time a Boeing 737 of TUIfly started with a huge picture of the family car on the fuselage for the first time."SharanAir" is the name of the aircraft on which the passengers learn everything about the new car via video and information brochures.
This is the beginning of a campaign where Volkswagen is looking for creative families who want to test-drive the new Sharan for a long weekend in the narrow old city of Valencia, in the snowy Austrian Alps or in the warm climate of the Mediterranean island Malta.