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'Page rank' is based on intricate and complicated algorithms that determine your site's importance and authority. Why is this important? Well, building PR ups your chances to be scored by a search engine like Google; using your competitive key words. Also, having higher ranking pages aids you by making you and your website available to a massive community of people needing your services, products or advice. Keep in mind you are playing in a mine field and every mine waits in the sand to be stepped on only to blow you to pieces if you do not have the right moves. Building page rank is one of those moves!
