"The Discovery legend has been built on innovative design and advanced technology. From the introduction of high-efficiency direct-injection diesel technology into the 4×4 market in 1989, to pioneering occupant safety with the adoption of twin airbags in 1998, Discovery has led the way.” says Phil Popham, Managing Director. “It is truly the best loved SUV the world over. Today, we sell the Discovery in 91 countries and sales to date have hit over and above 900,000".