What do I need to ask in Customer Satisfaction Surveys? http://www.asklistenretain.com The next step in our Proven process is to understand WHAT exactly you need to be asking your top 20% of clients? Hot buttons are the problems, frustrations and concerns that matter most to people as they consider the possibility of doing business with you. Your clients’ hot buttons are the most pressing reasons they have for becoming your clients. Your job is to identify and define the three to five hot buttons that top the list for your business. For each hot button, you want to identify at least one or two solutions that you presently offer to answer that particular hot button from your customer’s key perspective.
