What the company does know is that the processor will improve the Resolution+ technology already found in Toshiba TVs. This aims to allow viewers to watch up-scaled standard-definition content in better quality than with current HD TVs. Ultimately, the same technology will allow up-scaling of 1080p signals to 4k x 2k resolution when the company releases the new higher-definition panels. Lange said: “The technology for [4k x 2k] is ready in 2010, but we are not planning to introduce the 4k x 2k panel in 2010 for the European market because it’s simply too expensive.” He also said that a lack of content in the higher resolution limited the saleability of the new panel.