http://NetBugAdvertising.com
There are many types of in store advertising that companies can utilize, such as floor decals, shelf talkers, shelf danglers, mobiles and product displays. The counter mat is usually displayed at the point of purchase in a retail store. We have all seen the counter mat at the local auto parts store, or electric supply house when we are paying for the merchandise we have purchased. Why do manufactures of products use the counter mats to advertise their products at the register?
To most of us if we have not purchased the product advertised by the counter mat it seems to the buyer to little too late. It only seems that way. Advertising is not only asking the consumer to buy the advertised product, but the intent is to build brand awareness.
Let us look at a possible situation. You and your family for years have seen the Television commercial for ketchup advertising a very well known brand. Even if I do not write the brand name and keep most of you g
