Lands' End and National Coalition for the Homeless Partner for National Coat Drive
The outerwear company, Lands' End has partnered with the National Coalition for the Homeless to help more than 3.5 million homeless in the U.S. by collecting gently used coats across the country.
The "Big Warm-Up" initiative was inspired by a local Boston art installation featuring 768 life-sized figures. Each represents ten homeless men, women and children in Boston. The installation is used to count-down the number of coats collected.
So how can you help? Drop off a coat at one of the 252 Lands' Ends shops at Sears, or at Lands' End Inlets across the country. For every coat collected, they will offer 20% off the purchase of a new coat.
For more information go to www.bigwarmup.com