A recent report from the Newspaper Association of America and Nielsen Online reveals that one-third of all Internet traffic is going to newspaper websites. That data may surprise you considering the current struggles of the newspaper industry.
For offline publishers, one of the biggest online problem areas is headlines. As Marshall Simmonds of The New York Times and Define Search Strategies points out, some journalists have been specifically educated to write captivating headlines. While those headlines appeal to audiences passing by newsstands and street corners, they do not achieve the same success on the Web.
