Ashton Kutcher Nikon TV commercial "Zoom" ft. Kyle Koromaldi. Nikon commercial was directed by Bennett Miller (Capote, Moneyball). Director of Photography: Jo Willems (Hard Candy, Confessions of a Shopaholic, Limitless). Agency: McCann Erickson. This Nikon TV advertising campaign "Zoom" features Nikon Coolpix camera models S630, L100 and P90. The television spot was filmed in a restaurant Downtown Los Angeles.