After exceeding its target of 35.6 million international tourists by reaching 38 million in 2024, the Tourism, Arts and Culture Ministry is reevaluating its goals for the Visit Malaysia 2026 campaign.
Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing said that as part of the campaign's strategy to boost the tourism sector's contribution to economic growth, the Ministry has planned robust initiatives to attract more visitors.
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