Amazon is launching a beauty and health products store in Milan, Italy, marking its latest brick-and-mortar experiment. The store opens Wednesday in Milan’s city center, offering beauty, skincare, and nonprescription drugs. The store includes a section staffed by pharmacists for over-the-counter medications. Amazon aims to translate online beauty and personal care success into physical retail. The move follows Amazon's previous closures of bookstores, pop-up shops, and other physical retail ventures while maintaining its grocery presence through Whole Foods and Fresh stores.
