Trump's supporters among Black and Latino voters expressed approval of his moves to dismantle federal diversity, equity, and inclusion programs while voicing concerns about his rhetoric on race and potential discrimination. Trump has prioritized eliminating DEI efforts and issuing directives to remove DEI programs from federal agencies. Trump gained more support from nonwhite voters in 2024, which Republicans view as key to future electoral success. Some Trump supporters backed the DEI rollbacks for merit-based hiring but were uneasy about his comments on diversity hiring and mass deportations. Trump supporters prioritized inflation and immigration, with some tying their continued support to his ability to lower prices and provide economic relief.
