New research by Nomo reveals that over half (55%) of Brits eat the same meals every week, with almost half (44%) admitting they’re bored of mealtimes. However, six in ten (63%) say they’re open to a flexitarian diet, and four in ten (43%) would try new recipes if they were easy to make. This February, celebrity chef Simon Rimmer is encouraging Brits to take part in “Flexi-Feb,” a simple challenge to add variety and excitement to their weekly meals by swapping meat and dairy for easy, plant-based alternatives. By reimagining classic dishes with fresh ingredients, Simon believes we can inspire creativity in the kitchen while supporting health goals – something nearly a quarter (23%) of Brits say would encourage them to try new meals.
