Trump’s De Minimis Repeal Pushes Temu to Prioritize U.S.-Stocked Merchandise

2025-02-06 169

Temu increasingly surfaced products shipped from U.S. warehouses after President Donald Trump revoked a key tax loophole allowing duty-free imports under $800. The de minimis exemption facilitated the growth of Chinese e-commerce firms like Temu and Shein in the U.S. by bypassing import duties. Temu has shifted focus to promoting sellers with local inventory. The move positions Temu in direct competition with Amazon, eBay, and Walmart. PDD Holdings-owned Temu began onboarding U.S.-based sellers in March, with 20%. PDD’s stock has been volatile, dropping 17% in three days.