Northern Ireland mum turns back pain into business with launch of new online retail venture

2025-02-02 962

A Belfast mum, who has suffered chronic back issues since her daughter was born in 2016, has launched a new online retail venture after discovering the benefits of Pilates.

Fiona Brown from Belfast, who runs a successful independent public relations consultancy, has launch VOCÊ, a collection of non-slip silicone grip socks for Pilates, yoga and Barre.

Following the birth of her daughter Elle (age 9), Fiona experienced debilitating back pain, which led to surgery in 2017 to treat a herniated disc that was resting on her spine. During this time, she discovered Reformer Pilates which significantly reduced the pain she was experiencing.