Kings of Sports Marketing: What Do Holiverse, Binance and Crypto.com Have in Common?
https://ocnjdaily.com/news/2024/dec/03/kings-of-sports-marketing-what-do-holiverse-binance-and-cryptocom-have-in-common/
Cryptocurrency companies have staged a real race for the attention of sports fans. Billion-dollar contracts, big names (Holiverse, Binance, Bybit) and ambitious projects – the digital money industry is storming stadiums, race tracks and eSports arenas.
But what is behind this large-scale expansion? Why are companies trading virtual assets so actively investing in real sports? And most importantly – how does this change the sport itself and its perception by fans?
