The rise of online ‘kidfluencers’ is raising legal and ethical questions

2024-12-24 8

If you have a young person in your life with access to the internet, you've probably come across a 'kid-fluencer' or two; young people unboxing toys or testing skin care is a growing trend online. An influencer with more than one million followers on social media can earn $20,000 for a sponsored post and it's raising complex legal and ethical questions.