What if, instead of being an expense, your marketing tactics could open an entirely new revenue stream? That’s what Gökçe Güven is trying to unlock for her 28 clients, which include chocolatier Godiva and the International Air Transport Association. Inspired by moneymaking marketing programs like United Airlines’ MileagePlus, Kalder embeds cash-back and rewards programs directly into its clients’ websites. “If you look at giants, what they did great for the past decade is they built financial technology capabilities inside their marketing machines,” Güven says. Kalder charges 60 cents monthly (and a small processing fee) for each customer who links their credit card to its programs, plus a half-cent per dollar on every transaction made with that same card at one of 25,000 partnering merchants. Backed by $11 million in funding at a $35 million valuation, Kalder brought in $1.5 million in revenue this year.
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
