Reddit has been engaging with its moderators to enhance user experience and expand its advertising potential, particularly in international markets. International users comprise about 50% of Reddit’s user base, significantly lower than other platforms. Reddit plans to increase local advertising efforts as markets like India grow. Once Reddit reaches 10% of a country’s internet population, it will focus on building teams for targeted local ads. Reddit is working on improving its search functionality, with CEO Steve Huffman calling it a priority for 2025 to help users better navigate the platform and discover related content.
