Without cable, NBA, NHL and MLB teams are now forced to get creative with their TV rights. And a handful of streaming tech providers—like Kiswe and Viewlift—are vying to be major players.
The Utah Jazz aired games locally on the same regional cable channel for more than 30 years, until AT&T SportsNet Rocky Mountain—as it was known in its final iteration—announced last October it was laying off its employees and shutting down. In search of a new broadcast partner, the NBA’s 23rd most valuable team became one of the earliest adopters of a trend that’s sweeping the sports media world: “stream and beam.”
Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2024/11/21/stream-and-beam-how-youll-watch-sports-in-the-future/
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