The majority of Americans are worried about how younger generations will be impacted by climate change and are actively seeking ways to help, according to a new study.
The survey of 2,000 American car owners uncovered that 52% are worried about climate change when thinking about the future for younger generations.
Going further, more than a third (36%) cite it as their No. 1 concern for future generations, even more than the economy as a top concern (25%) or evolving social norms (13%) and global instability (11%).
Commissioned by electric vehicle maker, Rivian, and conducted by Talker Research, the research revealed that most people (63%) believe the purchases they make will have an impact on future generations’ quality of life, either financially, environmentally or both.
