Parents are prioritizing storytelling and creativity activities with their children to prepare them for the future, according to a recent study.
The survey of 2,000 parents of a Gen Alpha child examined early childhood development and how it’s impacted by playtime and creative storytelling. Along with that, it also looked at how parents believe artificial intelligence (AI) will impact their children’s careers and ways they’re planning ahead for it.
Parents reported that their children displayed, or will display, the most creativity at age seven. However, more than a third (36%) predicted that their child’s creativity and imagination will decline as they get older.
Conducted by Talker Research and commissioned by Littlest Pet Shop, the survey found that creativity is a top consideration for parents, as most (85%) reported that creativity is a skill that will help their children stand out in the future job market.
