Recent reports indicate that users on X are claiming to earn thousands of dollars by sharing content that mixes misinformation, AI-generated images, and unfounded conspiracy theories. The BBC uncovered networks of accounts that amplify each other's posts, significantly increasing their revenue through engagement. These users report earnings ranging from a few hundred to several thousand dollars monthly, primarily by coordinating sharing efforts. The platform's rule changes on payments have led to concerns about incentivizing provocative content during a crucial election period.
