Coffee prices are influenced by various factors, including weather conditions, supply and demand dynamics, and geopolitical events. As a trader, understanding these influences is crucial for making informed decisions. Coffee futures prices provide a way to hedge against market volatility, allowing traders to lock in prices for future delivery. Monitoring futures markets helps anticipate trends and manage risks effectively. Scott Biffin emphasizes the importance of staying updated on market conditions to capitalize on opportunities and optimize trading strategies in the ever-changing coffee industry.