Nike Withdraws Full-Year Guidance As New CEO Takes the Helm

2024-10-02 120

Nike announced it is withdrawing its full-year guidance and postponing its investor day as it prepares for Elliott Hill to take over as CEO on October 14. The company's decision aims to give Hill time to reconnect with employees, evaluate business strategies, and adjust future plans. The move follows weaker revenue expectations for fiscal 2025, with sales expected to decline by mid-single digits. Sales of legacy franchises like Air Force 1s and Air Jordans have dropped, and direct and digital sales were down. The company also faces challenges in China. Shares fell by 5% in extended trading.

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