Aaliyah Arnold, founder and CEO of Boss Up Cosmetics, says a combination of hard work, family support and powerful tech are the keys to her brand's success.
In this video, you'll meet Aaliyah Arnold, founder and CEO of Boss Up Cosmetics. At age 14, Aaliyah started her second — that's right, second! — official online store, BossUp Cosmetics. Aaliyah rapidly grew her brand, enlisting family members to help fulfill orders. Among them was her mother Wendy who quit her corporate job to help run operations. With her family by her side, Aaliyah transformed the business into a massive operation that utilizes the power of Alibaba.com to source with ease, and customize her vessels and packaging. She now brings refined, polished products to her loyal social fan base who she connects with daily to keep her business flourishing. .
