For all the grandeur of the Sphere, with its state-of-the-art, $2.3 billion dome and its 160,000-square-foot screen, Ultimate Fighting Championship CEO Dana White’s plan to bring the first sporting event to the entertainment venue came together some seven miles away, on the dusty outskirts of Las Vegas—in a storage closet.
The 55-year-old White says he sets up specialized rooms for all his ventures so he can visualize the information. He wanted to rent an external space and build a replica of the Sphere he could walk through, but his team advised him that spare space inside UFC headquarters would be more budget conscious. Within a week, a closet was cleared out and filled with schematics, renderings and storyboards that would lay out the most extravagant event in UFC history.
Read the full story on Forbes: https://www.forbes.com/sites/mattcraig/2024/09/11/inside-dana-whites-20-million-plan-to-bring-ufc-306-to-the-sphere/
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