Major companies such as Ford, Lowe’s, and Harley-Davidson dropped controversial Diversity, Equity, and Inclusion practices recently, with activist Robby Starbuck claiming responsibility for influencing these decisions. Starbucks has gained notoriety by posting exposés on companies with DEI programs to its 500,000 followers on X. His tactics include messaging executives and threatening exposés, which he says align businesses more closely with customer values. His ultimate goal is to remove politics from the workplace.