Perplexity AI, an AI-powered search startup, plans to introduce ads on its app by Q4. The company is valued at over $1 billion after new funding and has faced criticism for not properly citing sources. In response, Perplexity improved its source attribution and launched a revenue-sharing program with publishers. The app answers over 200 million queries monthly and has over 2 million downloads. Perplexity aims to attract advertisers in sectors like technology and finance, with cost-per-thousand impression rates exceeding $50. The company is positioning itself as a competitor to Google and OpenAI in the AI search space.
