X, the social media platform Elon Musk owns, faces privacy complaints in the European Union after using user data to train its AI models without consent. The Irish Data Protection Commission expressed surprise at the discovery, leading to complaints in nine EU countries. Privacy experts argue that X lacks a valid legal basis for this data use under GDPR, which requires user consent. Privacy rights group noyb is pushing for stronger enforcement, criticizing the DPC’s actions as insufficient. Legal action is ongoing to address the issue.