Ad Group Suspends Safety Unit After Elon Musk's X Accuses Files Lawsuit, Accusing It of Activities That Are 'Likely Illegal Under Antitrust Laws'

2024-08-09 2,404

The World Federation of Advertisers announced it is suspending operations of its Global Alliance for Responsible Media nonprofit initiative. GARM was created in 2019 to help advertisers avoid having their ads shown next to harmful content.  X's attorneys cited previous Republican-led House Judiciary Committee allegations that GARM's activities “rob consumers of choices” and are “likely illegal under the antitrust laws.” In 2022, some advertisers paused spending on X after Musk's acquisition due to concerns about hate speech and problematic content.

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