Disney Feels the Heat as Theme Park Visitors Push Back on Price Hikes

2024-08-08 1,995

Disney faces challenges as customers push back against increased prices at its theme parks. Despite a 3% rise in revenue, Disney's operating income from U.S. parks fell by 6% in the second quarter of 2024. The company attributed this to higher costs from inflation and a greater-than-expected drop in consumer demand. Disney anticipates this trend may continue, potentially impacting future earnings. CFO Hugh Johnston noted a shift in behavior, with lower-income customers feeling pressured while higher-income guests travel more internationally.

Free Traffic Exchange